"We do all have a responsibility," he said. "We all have a responsibility to ensure that this game is remembered for the football," he insisted.
"Liverpool and Man Utd is a massive rivalry and, of course, there is going to be stuff in the papers and banter between fans.
"But it would be fantastic if, after the weekend, it is remembered for being a top game - and obviously, from our point of view, a Liverpool win.
"We don't want any front page stories from this game, or any stories besides a football match between two top sides and may the best team win."