"It's normal for the supporters to get excited and be discussing our chances," The Uruguayan striker told the official site.
"When I'm out shopping or out with my family I bump into fans who mention it to me. I've told them to stay calm and not to worry. We'll be trying our best.
"For the players, it's probably best if we don't get involved in that kind of talk.
"Personally, I think that if I don't watch TV, listen to the radio or read about us on the internet it's better. I know what the situation is.
"Winning the title would be very special but we can't think about that yet."