Chief executive Rick Parry has written to supporters whose details are on the club database, seeking a broad range of views on how to make the arena the best in the world.
Fans are to be quizzed on subjects such as ticket pricing, the importance of keeping the unique Anfield atmosphere, and how highly they rate innovations such as the introduction of a big screen or half-time entertainment at Liverpool fixtures.
New owners George Gillett and Tom Hicks are clearly eager to hear a range of opinions as they finalise the stadium plans, although it's unclear at this stage whether the club is targeting all Reds supporters or just a cross section of their fanbase.
The survey, described as the 'biggest ever' undertaken by Liverpool, kicked off yesterday with an e-mail to numerous subscribers to Anfield's official information services.
The questionnaire, which takes around ten minutes to complete, asks supporters what they consider a reasonable price for season tickets.
Fans are also asked if they would ever consider purchasing a more expensive 'club seat' which would guarantee their place for all club and European games, as well as offering access to exclusive club bars and lounges.
The prospect of opening a club sports bar and restaurant, open seven days a week, is also touted, and supporters are asked to name the three most important elements they believe the new stadium must include.
The results are to be assessed by the American owners as they determine how best to ensure the new venue is an unqualified triumph.
"The new owners are committed to striving for further success - both on and off the field," says Parry.
"Building work will start soon on our new stadium in Stanley Park. As we embark on this new and exciting era at Liverpool, we are conducting the biggest ever survey of our fans to help shape the club's future, particularly to find out more about views on the new stadium and other aspects of the club.
"It is crucial that we take into account the views of our supporters."