Carlsberg renew Reds deal

Last updated : 28 June 2007 By Al Campbell
Club sponsors since 1992, Carlsberg have extended it's sponsorship of the Reds until the end of the 2009/10 season.

"Carlsberg is very determined to support Liverpool in its ambition of continuous improving the team," said Keld Strudahl, Carlsberg's International Marketing Director.

"We hope to see an even stronger performance and hopefully some more trophies in the next three years. Carlsberg's continued involvement with the club enables us to jointly build on our relationships with the international fan community.

"Also, we have great respect for Liverpool FC's new owners and are looking forward to continue our good relationship with the club and further add to the strong bond that has developed with the club, players, staff and fans over the years."

"The Carlsberg and Liverpool partnership is one of the longest and most successful in football, based on trust and mutual respect," added Rick Parry.

"We share a commitment to excellence in our respective fields and we look forward to building an even stronger relationship as we move forwards."