Carlsberg's Sun u-turn

Last updated : 16 August 2008 By Al Campbell
Liverpool's sponsors were going to run a promotion allowing brain dead Sun readers to claim a free pint of beer but Rick Parry reminded the Danish company that the Sun newspaper is a lying piece of filth and they quickly withdrew the promotion.

"We raised the issue with Carlsberg as soon as we became aware of it," said the Reds Chief Executive.

"We held talks at the highest level with Carlsberg and are delighted they have responded in the right way so promptly."

"Carlsberg apologises for any offence caused by the planned free pint promotion in The Sun," said the company in a press statement.

"Carlsberg is very proud of its long association with Liverpool Football Club and the people of Liverpool over the past 16 years, so we have decided not to proceed with the activity."