Rick Parry believes this is another important step in the bid to create a new home for the Reds.
He said: "This survey is just part of a large amount of research which is going into the planning of our new stadium.
"We need to be sure that we understand how traffic flows in and out of the area and how people travel to and from the stadium in order to satisfy the planners that this process can be managed effectively.
"We are investing in the local area, not just financially but as part of a community, and we will continue to seek the views of fans and local residents as an important part of the planning process."