"It's definitely not about becoming a rich man's plaything," said the Liverpool chief executive. "It's about taking Liverpool FC to the next level and securing the future of the club for the next 100 years. Detailed negotiations continue ... and we are clearly very excited to have reached this stage.
"We have absolute confidence that DIC would be very good partners for a club of our size and stature. We are a global brand and it is crucial that any deal is a corporate investment with the club run as a top-class business."