"This was a very unfortunate error on our part and it is not within our policy to carry such adverts," said Juice FM Managing Director, Ian Clasper. "The campaign has been pulled with immediate effect.
"Our advertising is arranged on a national basis and as our ad-campaign manager has been on holiday, this somehow slipped through the net.
"We do have procedures in place to try and ensure this type of thing doesn't happen and I would like to state our full apologies to anyone who took offence.
"Juice FM is a local radio station and we try our best to be sensitive to local tastes and needs. We will do our utmost to ensure that nothing like this happens in the future."