Benitez admitted Wednesday's FA Cup defeat to Reading was unacceptable and says the best thing he and his players can do is to quickly get back to winning ways against Stoke today.
"Before we start, some facts," said the boss.
"Facts: we are not playing well and we feel sorry for our fans.
"I have experience as a manager and we know things can change in football every week, so we have confidence that we will improve.
"Stoke is the first opportunity to improve and we will try to do this. We have to focus on Stoke and not talk too much about the other things.
"It is better to talk about football and about Maxi [Rodriguez]. It is the way to change things for us - we have to concentrate on the game.
"Everyone has to take responsibility. The main thing we can do now is to prepare properly for the game, and we will try to do this and see if we can improve against Stoke.
"I understand journalists have to ask questions, but the best thing for me and the team is to prepare for the game properly and then try to start winning games.
"If we lose, everybody loses here - all the fans, players, staff and the club.
"The fans know they have seen us play really well over the last five years and also that we can improve and do better.
"I understand their frustration, but we are in the same situation. We want to win. The staff, the players and everybody here wants to win for them."