Reds set for new investment

Last updated : 23 April 2006 By Adam Bryant
According to the Times:

Petter Stordalen, the chief executive of Norway's largest hotel chain, and Oystein Stray Spetalen are understood to have held talks with the Liverpool board about making a significant investment in the club.

A deal is not thought to be imminent because of differences over the club's valuation, but their approach is being taken seriously by Liverpool, unlike some of the parties who have made proposals over the past two years.

The duo have been described as “flamboyant celebrity investors” in Norway, but Stordalen is the head of Choice Hotels Scandinavia and his personal wealth is estimated at £250 million. While that is a fraction of the billions at Abramovich's disposal, he is believed to have promised significant backing to the Liverpool board.

Intriguingly, they are believed to have links with Steve Morgan, the founder of the Redrow property empire, whose own efforts to invest in his home-town club have met with frustration, and also with Jan Aage Fjortoft, the former Middlesbrough and Swindon Town forward, who is now coach of Lillestrom.