Reds top rich list

Last updated : 15 June 2005 By Adam Bryant
The total pot from TV money and performance bonuses was £20.5m, while Manchester United picked up £10.9m, Chelsea with £18.8m, beaten finalists AC Milan with £17.5million and Arsenal with £15.7million.

These figures do not take into account gate receipts for matches in the tournament.

"England is the richest TV pool - it has one of the largest markets in terms of population as well as the highest broadcasting fees because it has two broadcasters in Sky and ITV," explained Football consultant Alex Fynn. "Most other countries just have one broadcaster.

"That is why Chelsea, as semi-finalists, earned more than the beaten finalists AC Milan. The Champions League is absolutely vital to the English clubs.

"Liverpool would probably have earned as much from their European run as they would have from their Premiership broadcasting rights last season. It's a huge bonus for them."

"Liverpool should be able to clear in the region of £1.5m for each of their three home games in the qualifying rounds from matchday and broadcast revenue.

"The only downside for them is the effort they've spent on ensuring they got into the tournament next season.

"That's time they haven't been able to devote to capitalising on their newfound status as European Champions."


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