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Desan Cleary-Patterson from DI added: "It's true that beauty is subjective and in the eye of the beholder, but I have spent 15 years as a top talent spotter for international model agencies which means I've worked with some of the heavyweights in the TV world, on the catwalks and advertising so I think I kind of know what I'm talking about.
"But there is also a criteria that you have to typically take into account. There are important things to look for such as symmetrical face, the glossiness of the hair and lips being perfectly full.
"I know a good face, a face that can sell. I can take one look at someone and tell them if they are Givenchy or Primark!"
